Lynda - Shane Snow on Storytelling
Duration: 1h 9m | Video: AVC (.mp4) 1280x720 24fps | Audio: AAC 48KHz 2ch | 572 MB
Genre: eLearning | Level: Appropriate for all | Language: English


Storytelling is a powerful way to make people care about products, brands, and causes. It can facilitate sales, marketing, presentations, and about any other task that requires a human connection. LinkedIn Influencer and best-selling business author Shane Snow shares his approach to crafting compelling stories. Learn how to make people care with personal stories, brand stories, or any other kind of story-using the core elements of narrative and established storytelling frameworks. Find out how to maximize connections with your audience and create a culture of storytelling throughout your organization.

Topics include:
* The science of great stories
* The elements of effective storytelling
* Building relationships via storytelling
* Selling with storytelling
* Building and engaging audiences
* Using storytelling frameworks like the Ben Franklin method

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