Creativity, innovation & integration in global advertising agency channel relationships : creativity in the real world

Creativity, innovation & integration in global advertising agency channel relationships : creativity in the real world

Author: Sheila Lucy Sasser
Publisher: 2006.
Dissertation: Thesis (Ph.D. in Communication and marketing)--Wayne State University, 2006.
Edition/Format: Thesis/dissertation : Thesis/dissertation : Manuscript Archival Material : English
Database: WorldCat
Rating:
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Subjects
Advertising agencies.
Advertising.
Creative ability in business.




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