Thread: William Hill PLC acquires Affiliates of Playtech Ltd

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William Hill PLC acquires Affiliates of Playtech Ltd
All Affiliates

A Very Big Welcome to Europe’s Leading Online Gaming and Sports Betting Group.

You will have read in the news this morning of one of the largest mergers in online gaming and sports betting history. We are very excited to inform you that with this merger the affiliate programs of William Hill, Cpays, & Webroute Affiliates will together form one of the largest affiliate networks in the world, working with Europe’s leading online gaming and sports betting company.


During 2010 we will be joining together to form a new super affiliate program. The aim of this new program will be to provide our affiliates with the very best service and opportunities in the industry –
• Our Group “Affiliate Guarantee” ensures that you will continue to receive lifetime revenue share or CPA’s on all your existing and new players referred, no matter which affiliate program you are with
• You will be able to promote casinos, poker, bingo, sportsbook, games and skill games all using the same affiliate program
• Our players will be using some of the very best software and systems in the market such as Playtech Casino, I-Poker, Virtue Fusion & Playtech Bingo and the Orbis sports betting platform
• A true global reach using one affiliate program with a large presence in all major markets except for the USA
• An affiliate senior management team with some of the very best people from the industry
• A brand new affiliate management software which we believe will be the best anywhere in the market

These changes will start early next year and we should be fully integrated by the end of 2010.

As we said above, your existing affiliated players and revenue along with any new players will continue to be paid to you in the normal way; so the only changes that you will see are additional services and we hope additional players and revenue that we can both share in.

We will keep you informed over the next few months of developments and in the meantime don’t hesitate to contact your existing affiliate manager should you have any queries or questions.

Yours sincerely


Henry Birch
CEO
William Hill Online
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