Lynda - Advanced Facebook Advertising
Size: 398 MB | Duration: 1h 43m | Video: AVC (.mp4) 1280x720 15&30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Advanced | Language: English


Learn how to leverage the most powerful tools in Facebook and manage large ad campaigns more efficiently. Social media marketing expert Megan Adams shares a new set of advanced, time-saving techniques, such as bulk uploading ad images, using tags to organize campaigns, making campaign-wide changes quickly, and creating hundreds of custom ads on the spot. The course also covers conversion tracking with the Facebook pixel, and retargeting users who have previously interacted with your brand's page or website. Plus, learn how to use the Power Editor to quickly duplicate ads with different targeting or imagery, and move ads between accounts. And last but not least, Megan reveals tips for mimicking A/B testing of ads and generating more leads. If you need a Facebook advertising refresher before diving into these advanced tactics, check out Facebook Advertising Fundamentals.

Topics include:
* Using the Power Editor
* Managing ads and campaigns in bulk
* Bulk uploading ad images
* Managing pages
* Creating custom audiences
* Duplicating ads
* Using conversion pixels
* Setting up roles and permissions in Facebook Business Manager
* Retargeting ads
* Conducting A/B tests on Facebook ads
* Generating leads with Facebook ads

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