If you want to improve your site engagement and reduce bounce rate, then you have to give them a good reason to stay there. Visitors are always looking for something on the Internet and if you donít have what they are looking for, they will surely leave with hesitation. When someone leaves your website without a second thought it is counted as a bounce. You can access your siteís bounce rate by connecting to Google Analytics for google page speed insights. A high bounce rate means that more people are abandoning your site without further exploring your site.