The best thing about self-publishing
I was sick of it.
Every book publisher (Wiley, Penguin, HarperCollins, Hay House, etc.) said the same thing: “We’re great at marketing. We’ll take care of it for you.”
Then when it came time to publish the book, they all said something like, “So I guess you should start tweeting it out. We don’t do that.”
Then I would say, “Can you get me on any TV shows, radio shows, etc.?” And they would always say, “No, no. You have to do that. We have too many authors to do it for all of them.”
And I would ask, “Are we having a book party? Can you put an ad in the paper? Can you send to an email list?”
“No, no, no. You have to do that,” they’d say.
So what were they doing? I was giving them 85% of my royalties. What exactly were they doing for me?
Answer: nothing. Their editors were terrible. My second book published (out of 19) had a ton of grammatical errors. In one book, the editor rewrote some things, which led to factual errors.
The cover designs were awful. The publishers always negotiated final cover approval, so I had no say.
Finally, I decided I needed to take over.
Please read more here: https://jamesaltucher.com/blog/the-b...blishing&r=ATC
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