How to Self-Publish a Bestseller: Publishing 3.0 (Confidential)

My most recent book, “Choose Yourself!” sold 53,000 copies since it’s release on June 3 [update 2016 – over 500,000 copies], hit the Wall Street Journal Bestseller list, was No. 1 on Amazon for all non-fiction books for a few days and is still flirting with No. 1 in its various categories.

This post is about what I did differently, why I did it differently, and how I think anyone can do this to self-publish a bestseller. I describe all the numbers, who I hired and why, and how I made the various choices I did.

I strongly believe everyone reading this blog has the content inside of them to write a book. If you want to stand out in a world of content, you need to underline your expertise. Publishing a book is not just putting your thoughts on a blog post. It’s an event. It shows your best curated thoughts and it shows customers, clients, investors, friends and lovers what the most important things on your mind are right now.

Unfortunately, most people suck at it. I’ve largely sucked at it. I’ve published 11 books — five with traditional publishers and six that are self-published.

I’ve written before about publishing and self-publishing. But mostly it’s been how I lost money on every book I’ve written. This is the first time I can say I’ve published a good selling book and here is what I did.

Please read more at: http://www.jamesaltucher.com/2013/07...sh-bestseller/