publicgold - publicgold.com
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Public Gold welcomes you to our website. Our company retails or can discount through our one-of-a-kind VIP Membership the 1/10th ounce American Eagle gold and silver coin.
You will not find rare, proof or other coins that have high premiums attached to them for sale at Public Gold. We leave that market to those who want to speculate on perceived collectable values.
You will also notice that we are not a financial planning company utilizing gold and silver coins as loss leaders.
Public Gold is targeting the left behind customer with regards to the ownership of American Eagle coins. Public Law-185 made it legal to mint gold coins for public ownership for the first time since 1932.
Twenty two years have passed and only a small percentage of the population owns any of these incredible coins.
The Gold Bullion Coin Act of 1985 gives us the framework for the business model of our company.
1. Our product is the 1/10-oz American Eagle Gold coin, although the U.S. Mint makes the coin in 4 weights:
1-ounce, 1/2-ounce, 1/4-ounce and 1/10-ounce.
2. The customer is the "Public".
3. Production capability is based on the demand from the "public" and the mint can and will according to law meet that demand.
4. The pricing method of the mint's actual costs takes into account the modern day reality of marketing and distribution.
5. The purpose of the coins is to reduce the national debt. This part of the law is not so clear twenty two years later as to what exactly happens to the profit from the coins.
Since the original purpose for minting the coins and making them available to the "public", there is no longer an official statement within the U.S. Mint's literature or website about the removal or redirection of the profits, so we have adopted our own purpose.
National debt reduction was the original purpose for the minting of the coins and Public Law - 185. In keeping with that theme we have made our purpose for selling the coins and the way in which we market them to our customers for their purpose of Individual Personal Debt Reduction.
The general "public" does not appear to be the target of the marketing of the coins either. The general "public" doesn't know about them, where to buy them, how much they cost or why they should own them.
Public Gold targets its potential customer as the person who is:
1. Not getting a call from a broker.
2. Does not have a portfolio of assets.
3. Does not have a personal professional financial planner telling or advising them to buy gold and silver coins.
4. Does not presently nor has probably never purchased gold or silver coins.
5. Cannot spend thousands of dollars to make the initial large purchase required by most precious metal dealers.
6. Has been generally skipped over as potential customers because of their personal economic standing.
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rajhere
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