Math for Digital Marketers + Bonus! (2016)
Learn the basic math concepts you need to understand digital marketing analytics. Bonus: Intro to Digital Marketing
Don't worry - it's not just another math class! However, regardless of the role you play, it is crucial to understand certain key concepts before embarking on the journey that is digital marketing. And several of those concepts involve math.
By the end of this class, you'll be able to understand and evaluate performance metrics when someone shows you an account (or you are looking at it yourself). Whether you're setting goals for employees, managing your own account, or evaluating someone else's performance, these skills are crucial. We'll cover acronyms like CTR, CPC, CPM, CPA, and more. Learn what they mean and how to calculate them! Best of all, the course should only take an hour to complete. Get the information you need in the time you have.As a special bonus, we've included an additional lecture: An Introduction to Digital Marketing. This bonus content teaches the important things to think about when creating and designing your first marketing campaigns, and is an important primer for all digital marketers, no matter what your level.
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