InfiniteSkills - Writing Killer Copy for Boring Industries Training Video
Duration: 0.5 hours | Video: h264, yuv420p, 1920x1080 30fps | Audio: aac, 44100 Hz, 2ch | 643 MB
Genre: eLearning | Language: English


It's pretty easy to write compelling stories about a headline making company. But what if your company isn't figuring out how to shoot humans from one city to the next in a giant vacuum tube or curing cancer or cracking encryption codes? What if your company is, well, kind of boring? How do you produce exciting and engaging stories about the nap-inducing enterprise? Content marketing ace Laura Busche tells you how in this video filled with tact, grace, humor, and plenty of pithy examples.

* Discover four simple questions that reveal the un-boring topics hidden inside your brand

* Explore the best techniques for identifying the right voice and tone to use in your copy

* Understand the basics of brand personality and the importance of human speak, not robot speak

* Learn to spice your content by borrowing topics from fun industries like fashion and entertainment

* See how other not-so-exciting companies tell their escape-from-snoresville stories

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