Dane Maxwell - The Foundation
Ever Wanted to Start a Business From Nothing?
The Foundation is a close community of entrepreneurs from over 40 countries who believe in building businesses that impact the world while creating lifestyles we love. We view entrepreneurship as a path of transformation because building a business requires us to confront the fears that have been holding us back in all areas of life. It reveals the unconscious patterns and beliefs that have been running our lives, limiting us.
Here's How It Works:
We help people learn the strategies and tactics to build a business as quickly as possible, from scratch. But that alone is not enough. Learning strategies and tactics only gets you so far. Have you ever known EXACTLY what you needed to do. but you didn't do it? You didn't do it because there was something deeper going on. Something below the surface that was influencing you. something you weren't aware of. This is why we specialize in helping people make the necessary mindset shifts to shift their identity from 'employee' or 'freelancer' to the identity of an entrepreneur. When you make these shifts at the core 'identity' level, they create a ripple effect through your entire life.
The Foundation is a six month intensive program that teaches entrepreneurs how to start a business fast, even if you have no idea, no special skills or limited cash to get started. It might be the hardest six months of your life. but if you make it, everything will change.
You'll know exactly how to start a business from thin air, so you can do it over and over. You'll face fears that have held you back your entire life. You'll understand who you are, why you are here and how you can create the greatest contribution to the world. And you'll create a community of friends around the globe, for life, who will be there to support you through all the ups and downs of your entrepreneurial journey.
Phase 1 Acquire The Mindset Of An Entrepreneur
Phase 2 Idea Extraction
Phase 3 Sketching A Solution
Phase 4 Pre-Selling
Phase 5 Building The Product
Phase 6 Growth
Why Our Students See Repeat Success In Their Lives And Businesses
Listen. We'd love to tell you we've cracked the code on the recipe for entrepreneurial success. That we have the exact blue-print for you to follow to riches.
But the only ones getting rich with that plan are the ones selling it to you.
Here's the hard truth.
Every single one of our students has failed. Some have failed many times over. They hit walls, stumble over roadblocks, say the wrong things, use the wrong strategies and turn left when they should have turned right.
But what sets them apart from any other program on the planet is that they keep going.
You are no different. You will fail.
There is no doubt around this. This is not our opinion or something we made up. This is fact.
Our process teaches you not justs the tactics you need for success, but the mindset and confidence you need to deal with failure.
This is why we specialize in helping people make the necessary mindset shifts to shift their identity from 'employee' or 'freelancer' to the identity of an entrepreneur. When you make these shifts at the core 'identity' level, they create a ripple effect through your entire life.
Dreamers never learn. Do-er's never fail.
It might be the hardest six months of your life... but if you make it, everything will change from the size of your bank account to the way you see the world.
You'll know exactly how to start a business from thin air, so you can do it over and over. You'll face fears that have held you back your entire life. You'll understand who you are, why you are here and how you can create the greatest contribution to the world.
And you'll create a community of friends around the globe, for life, who will be there to support you through all the ups and downs of your entrepreneurial journey.
So what does your next six months look like?
Step 1The Mindset Of An Entrepreneur
If you've ever sat inside a room with someone who is wildly successful and seems to have the life you can only dream about, it's because they've got the right mindset.
This is the most important part of being an entrepreneur. Those who don't have the mental strength to handle the ups and downs of business are doomed to fail.
If the demons of doubt, fear and overwhelm aren't dealt with before you start, then no idea, tactic or business plan will take you to where you want to be. Your desperation will become frustration. Your self-doubt will paralyze you. You'll quit before you ever get started.
This section is designed to change all of that. You'll see the world as full of abundance and opportunity instead of roadblocks and hurdles. You'll learn to silence the inner voices in your head that tell you "you can't". You'll build the rock solid inner confidence to finally stop giving a damn what anyone else thinks of you.
This is not an easy part to complete. It is not full of pep-talk, self-help guru nonsense. You'll be forced to ask yourself uncomfortable questions about why you want a business in the first place. And you'll learn valuable lessons about what you're willing to do to get it. Many of our students tell us this was without question the hardest part of the entire program.
And we are the only program we know of that goes deep into the area of self-esteem as your greatest tool for success.
After completing this section you'll begin to believe in yourself more than ever before and you'll finally see that you are worthy of having everything you've ever wanted.
Step 2Idea Extraction
Starting a great business does not start with finding a great idea. It all starts with finding a painful problem and solving it.
But how do you find them? This section will show you how.
You'll discover what markets are the most lucrative to build software for. You'll learn how to track down the top players in those markets AND how to get them to tell you their biggest problems.
The kinds of problems they're willing to pay you money to solve.
Foundation students are experts are starting businesses with no money and no idea and it's all because of the process of Idea Extraction.
Step 3Sketch The Solution
Does the idea of building software scare you?
It scares most of our students. But here's the cool part: You'll never have to write a line of code in your life.
That's because you'll learn how to map out your software platform down the tiniest details so when you hand it over to someone to build it, it'll done in a matter of weeks.
That's what this section is all about. How to take the information you learned in idea extraction and get your business built in the shortest time possible.
Already a coder or programmer? You'll have the option to build it yourself or outsource it so you can focus on growing your business.
This section has 27 HD videos to walk you step-by-step how to get it done. You'll learn how to completely sketch a solution in 7 days or less to prove your concept before you risk building it.
Step 4Pre-Sell Your Business
This is the section that will fundamentally change the way you see business.
In a world where everyone is constantly talking about valuation, seed funding and angel investors, we'll show you how to get all the capital you need directly from your customers.
This sounds complicated and impossible at first, But when you solve a deep enough problem, your customers will be desperate to pay you.
And starting a business this way isn't sleazy, or salesly or full of tricks. Your customers are waiting for your solution to be created to save them time, frustration and money. It's a noble cause and when you provide the right amount of value to your customers, they'll be happy to fund your project.
Step 5Build Your Business
If you've never developed or managed software before, these lessons will be your light in the darkness. It includes 15 video chapters on how to hire a developer, strip away features to the cheapest version, and manage the process so you can get your software product built on time and on budget.
This is where most rookies lose their shorts if they try to do it on their own. And there's no one right way to do it. That's why we've compiled the experiences, strategies and lessons learned from our past students as well as software experts for you to learn from.
Every business is unique and you will have questions. Here is where you'll get them all answered.
Step 6Scale Your Business
Once you've funded and created your platform, it's time to take your creation to a wider audience.
We've got you covered with 11 sections of expert level advice. We've even brought on scaling master Nathan Latka of Heyo.com to teach this phase. He's scaled his SaaS to the multiple 7 figures in revenue and recently sold it for an astronomical amount.
With this knowledge you'll have the option to capitalize on the value of your company, or continue to grow it as something that funds your new lifestyle.
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