High Level Fellowship - Frank Kern
Genre: eLearning Video / Business, Consulting
Here's Exactly What We're Covering Together Week 1: Finding The Money Here's our goal for Week 1: Our goal is for you to know exactly what to sell, exactly what to charge, exactly who to target, and exactly which model to use for maximum freedom and profitability. Here's how we'll get there: Finding your SuperPower: The "Big Thing" you can sell. You'll be crystal clear on exactly what to offer, so you can immediately begin marketing yourself and attracting clients!
Week 2: What To Do When You GET The Money.
Our mission for week two is for you to know exactly how to keep clients happy and exactly how to run the "operations" side of your business so you'll never be worried or overwhelmed by clients again.
This is extremely important because it gives you great confidence in knowing you'll be worth the money ...so you'll have an easier time selling, marketing, and attracting customers and clients with total confidence.
Here's how we'll get there:
We'll go behind the scenes into exactly how to run each model, so you can see the specific ways to keep customers and clients happy, get them results, and do it in a way that allows you to have autonomy and personal freedom ...(so you're not working all the time!)
For the Consulting Model: You'll see exactly how I was able to manage (literally) DOZENS of clients all at once ...while only working with them for three hours per day.
You'll see the tools you need, plus you'll discover how to keep them accountable (without beig a nag) so they actually get results and keep paying you!
For the Group Coaching Model: You'll discover the "Triple Touch" coaching method that is, hands down, the most effective and highly leveraged way to deliver group coaching ...and I've never taught it or seen anyone else do it.
This is an incredible way to be able to serve a nearly limitless amount of students ...and literally work only a few hours per WEEK on the fulfillment of your services.
What's great about this model is it actually keeps them on track, keeps them happier, get them better results, and keeps them as paying clients longer than anything I've seen in 16 years of coaching.
For The Mastermind Model: You'll see three different ways to deliver and fulfill premium priced masterminds ...including the "Facilitator Model" where your members do most of the teaching! (Surprisingly, this model is actually preferred by many clients because they enjoy the sense of contribution.)
You'll also learn the "RoundTable" model and the "Curriculum Model" for delivering your masterminds in a way that's low stress, high profit, fun, and extremely beneficial to your clients.
For The Finite Content Deivery and Live Event Model: You'll discover the brain-dead simple way to deliver your content ...automatically ...to your students (so you can "set it and forget it" and just show up on the weekly calls.)
You'll go behind the scenes as I actually build a course in front of your eyes, and show you exactly how to set everything up ....even if you have ZERO tech skills.
Plus, I'll show you three ways to do your weekly calls in a way that's easy, low stress, super organized and fun ...especially for your students.
And I'll also show you how to secure an event space (cheap), set everything up, run the event, and even structure the experience so you can do an upsell if you want ...all in a way that delights your students and makes them glad they came.
For The Professional Services Model: First, you'll discover the MAIN things your customers want from you ...so you can only offer and do those services. (This keeps you from being overworked and overwhelmed ...and it allows you to scale, quickly).
Then I'll show you how to "systemize" everything about the delivery of your service so that even if you're doing it personally, you'll be able to do it quickly so you can serve more clients without extra work.
Then you'll discover how to SCALE by taking those same systems you just created, and giving them to key staff members who can take over and do the work for you ...so you can either take time off and have relatively passive revenue, devote your time entirely to getting new clients, or a little bit of both.
For The Fee + Royalty Model: I'll begin by walking you through every deal I've ever done, including showing you the "contracts", operating agreements, and systems I used to make sure I got paid ...so you can operate with confidence knowing you're going to get the money you deserve.
Next, I'll show you how to identfy the "fastest money areas" so you'll know exactly what to do first to get huge gains for your clients ...and therefore get your money faster.
Finally, I'll show you the three types of deals, Fee+ Royalty, Royalty Only, and Equity Plays ...and show you how to decide which one to propose on a client-per-client basis.
Week 3: Positioning: Pre-Framing, Indoctrination, And Conversion
By the end of week three, our goal is to have your ads, your opt in pages, your indoctrination materials, and your conversion methods all lined up and ready to go so you can start generating HIGH LEVEL leads.
In this module, you'll MASTER ...
How to reverse engineer your magnetic market positioning based on the psychological values of your perfect prospect so you can tap directly into the his subconscious and make him say, "THIS IS FOR ME"!
How to create your pre-framing materials so your prospects will respect you as an authority and a trusted advisor ...before they even see your sales materials.
How to use "Milestone sequencing" for indoctrination that makes them chase you.
You'll get examples, swipes files, and templates for Indoctrination Videos, Whitepapers, Articles, Free-Reports, Webinars, and more ...so you're able to hit the ground running without staring at a "blank screen" wondering what to do next.
Week Four: Automation!
By the end of week four, you'll know how to tie all the pieces together to form one well-oiled automated marketing system that delivers leads and customers consistently ...without depending on your input or time!
Here's how we're going to to do it:
You'll get a detailed process map and blueprint for every type of campaign ...for each model ...so you can easily know exactly what to do and when.
ALL of these systems let you automate your lead generation and filtering processes so you're ONLY dealing with people who have jumped through hoops to get to you (or have already given you money!)
Create and automate Low Hanging, Mid-Level, and COLD Campaigns (Swipe Files Included) ...just like I showed you on the Webinar.
Create and deploy Automated Webinars, Live Hangouts, And Hybrid Webinars for direct sales and/or getting applications for demo-closes. (TEMPLATES INCLUDED)
How to use CROSS-CAMPAIGNING so you can experience "LEAD COMPOUNDING". (Remember, just because an opt-in doesn't buy this month doesn't means he's not interested. LEAD COMPOUNDING is a brutally effective way to automatically continue to pre-sell and indoctrinate ...even when the campaign is over.)
This allows you to continually "harvest" sales from a very small list ...so you're not having to advertise all the time.
Week Five: High Level Traffic!
By the end of week five, you'll know how to feed your "sales machine" with perfect HIGH LEVEL traffic by putting your message in front of HIGH LEVEL prospects ONLY ...so you can truly get big sales from small lists.
You'll also know how to MANUFACTURE CELEBRITY (for peanuts) ...just for the people who matter and are most likely to give you money.
Here's what you're getting:
How to attract high paying clients from FACEBOOK ads. [Remember what we talked about on the Webinar? Current clients are getting sophisticated and affluent leads from Facebook for next to nothing. Cosmetic surgeons. Mortgage Lenders. Millionaires In Trouble. CEOs. These people are ALL on Facebook and you can reach them INSTANTLY.]
How to use 30-second VIDEO IMPLANTS to get dirt-cheap clicks and deploy Mass-Preframing almost overnight.
(One client in Autralia preframed an audience of over 10,000 business owners in just under three weeks using this method ...and paid THREE CENTS each.
They now see him EVERYWHERE and he's positioned himself as a celebrity JUST TO THEM. The result? He's reached his full capacity and no longer has to market for new clients.)
NEW: How to deploy Hybrid Media Compounding to double the power of any ad.
How to use cheap PRINT MEDIA to build celebrity and pull in ultra-targeted leads with money. (Swipe files included from multiple markets.)
How to use DIRECT MAIL to get ultra-targeted leads with money to spend (swipe files included from multiple markets).
Week Six: Selling With POWER!
By the end of week six, you'll master FIVE different closing methods that require NO pressure, NO chasing, NO objection handling, and NO "salesiness".
Here's how you'll do it:
Method #1: The "Demonstration Of Power Method" which closes ready-to-buy clients through 1-on-1 conversations ...without "selling" or using any pressure.
Method #2: The "Takeaway + Interview". This is usually a 20 minute conversation where you're essentially interviewing the prospect to make sure he's right for YOU.
It has an extremely high close rate because it's used with specific campaigns that pre-sell him completely and then use "takeaway psychology" to have him selling YOU on accepting him as a client.
Method #3: The "Group Discovery". This method uses the rule of "Commitment And Consistency" to close a high percentage of customers in a small group setting.
It's how we close our clients in the Financial business and it's how I closed $550,000.00 of mastermind sales last year. This is an extremely powerful method of selling that your clients LOVE.
Method #4: The Direct Sale. For products and services under $10,000.00, you can choose to sell directly from a campaign ...with no interaction with prospects at all.
There is a 12 part FORMULA for doing this, and I'll walk you through it in week six.
Method #5: Email Only. This method works extremely well with certain indoctrination and sales techniques ...especially webinars (automated, Hybrid, and LIVE), as well as "low hanging fruit" campaigns where you've built up a list and want to generate quick buyers.
One software company is using email ONLY to close 90% of applicants for a $6,000 product ...after a webinar.
Templates and swipe files included.
How to use 30-second VIDEO IMPLANTS to get dirt-cheap clicks and deploy Mass-Preframing almost overnight.
(One client in Autralia preframed an audience of over 10,000 business owners in just under three weeks using this method ...and paid THREE CENTS each.
They now see him EVERYWHERE and he's positioned himself as a celebrity JUST TO THEM. The result? He's reached his full capacity and no longer has to market for new clients.)
NEW: How to deploy Hybrid Media Compounding to double the power of any ad.
How to use cheap PRINT MEDIA to build celebrity and pull in ultra-targeted leads with money. (Swipe files included from multiple markets.)
How to use DIRECT MAIL to get ultra-targeted leads with money to spend (swipe files included from multiple markets).
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