Change of business name and location

Hey I’m looking for some advice.

My client is a hair and beauty salon based in a physical salon location.

She has decided to shut the salon location and go mobile instead (Service area business). She also needs to change the trading name. It’s still the same underlying business entity. But she will no longer have the salon or offer beauty treatments. She will only offer hairdressing.

We obviously want to keep the GBP and reviews attached, but not 100% sure about the method to change the name and remove the physical location properly to make sure current rankings aren’t affected. She will be using her home address now (SAB) and we will hide this.

I’m going to be changing the domain names for the website too to reflect the new trading name.

Any ideas on the best way to do this?

However, it's important to keep in mind that these statistics do not reflect the potential for success.

First, I would recommend claiming your business on Google My Business and updating all information, including the new trading name and address. This will ensure that your business's online listing is up to date and accurate.
Next, make sure to update your website and all relevant online directories with the new business name and address.
Remeber that Google My Business listings can't be transferred from one business to another. However, if the underlying business entity is the same, you should be able to retain your reviews if you provide the same level of service and quality. You could also create the new business strategy with the advisor. This also helps greatly. Good luck!