TikTok places sound front and center - What does that mean for you as a marketer

Mindblowing insights in the music marketing space -> how to leverage TikTok and NFT marketplaces like WOM Protocol’s YAAAS.me! TikTok places sound front and center — What does that mean for you as a marketer? - EJJI Sonic Branding Great article! Amazing that we were mentioned! https://ejjisonicbranding.com/busine...as-a-marketer/ A smart way to utilize TikTok is to leverage influencer communities. This type of marketing isn’t new, but the viral nature of the platform lends itself perfectly for it.

An interesting development is happening over at YAAAS. This new platform, from the makers of WOM protocol – the user-generated marketing channel, is set out to connect artists and musicians to influencers on TikTok. YAAAS has just been released this month (June 2021), so it’s early to predict how it will perform. I can imagine having a brand anthem being promoted and shared through collaborating on this platform. If sonic agencies and brands can start collaborate and co-create campaigns tapping into the creator-economy model, it could potentially lead us towards something interesting.