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Investment, when properly applied, creates wealth, and this wealth can facilitate further investment. The flip side of the coin, however, is what happens when there is a failure to invest?
The examples of this are legion, whether looking at countries, industries or individual companies. Failures to manage, to modernize and to invest can see the mighty fall very quickly.
We have seen big names in the poultry industry swallowed up by competitors that were able to produce more efficiently and so better serve the market. And we will doubtless see this repeated over the years to come. It is far too easy, once you reach a position of strength, to be blind to the investment that is being implemented by competitors and how the distance between you and them is, little by little, closing.
