Cleanliness is everyone’s business. Thus, to embark on a business about cleanliness is a tall order. It is very important that key areas must be addressed in order not to be swept away by the competition. How then can this be done in these turbulent financial times? Here are some suggestions for one starting up on the cleaning business and succeeding in mopping up the competition.
1) Marketing is key

Marketing is a two tiered activity. The first activity is market research. In this aspect of marketing, one has to be aware of the competition, prevailing services offered and its cost. This information can be obtained by simple internet search or if one is really fastidious, one can actually canvass the areas nearby to make a compare and contrast research of the other companies in the same line of work. The next step is finding your niche as against all the other marketing strategies one’s competitors employ. By finding this niche and making it one’s comparative advantage, a better offer of services can be made using that niche as the jump off point for all the other services offered. Then, the next tier is informing the general populace of the business one is undertaking. Usually, flyers and big billboard signs are in order but in this day and age of tech savvy people, the marketing over the internet would be a big boost for one’s visibility in the market.
2) Referrals breed clients

The first investment one makes, after making the capital outlay, is the offer of cleaning services at low down rates. This investment on the cleaning service serves three purposes: testing the capacity of your business, review of processes and most of all, getting a client list through referrals. Many business people love freebies and if the service is more than adequate for their needs, they would not only avail of the cleaning services one offers in the future, but also engage others in subscribing to the cleaning service offered by referrals. Thus, what is key is finding a few clients and get their account for referrals and as part of the client list for marketing purposes. In this way, one can have a steady and verifiable basis for services.
3) Making quality service

The best basis for future engagement of one’s cleaning business is the quality of service. This can be achieved through equipment and processes used, the discipline and acumen of the staff, and the cost of the service. By making a spic and span quick cleaning quality service, it is the best marketing strategy for the service. Furthermore, the courteous and professional attitude of the personnel while undertaking the cleaning is also a prime asset for marketing. Finally, the cost, if at least at market rates, would also be an asset to win the client’s favor if taken together with the quality of service and staff. All in all, making the cleaning service an experience worth the cost s the best way to attract clients to the business.

For more: How to start a cleaning business