Developing a Marketing Plan


We hear it said that in order to be in business, you must have a Business Plan Split Test Monkey Review, and this is true. Without one, you are like a person in a dark room trying to find something. Eventually, you may stumble across it, but how much time did you waste in the process? If you had turned on the lights, the odds are you wouldhave found it a lot faster.


The Internet provides a great number of opportunities that allow someone to get into business quickly, but many folks who try, are like that person stumbling about a dark room. A good business plan requires that research is done on whether it will work prior to getting started. Once a product or service is settled on, the next major step is to develop a marketing plan.


At the risk of oversimplification, a good marketing plan must get information about your product or services to those who are able and willing to buy them. You will be competing with "droves" of others however, who are trying to accomplish the same goal, so the steps you take here will either make or break your business. Let's see if we can turn on a light or two.


The first part of your marketing plan should be to identify your potential market. Again, this sounds like a simple process. But it is amazing how many people don't. A campaign aimed directly at your target market, will produce results.


Don't believe the ads you read about how mass email is the road to success. Nothing could be further from the truth. If someone receives a lot of junk email (spam) about a particular product or opportunity, it leaves a bad taste in their mouth.


If you are into Network Marketing or represent an Affiliate, what better place to advertise yours, than where they are trying to market theirs? They have already made a decision about this being a viable field, and many are looking to diversify. So here we have identified a potential target market.


Are there ezines or newsletters that go out to these people, or others who might be considering this? If so, this is a must. How about web sites that accept ads which are similarly targeted? You should definitely have representation there.