Another consideration is the network service provider

Another consideration is the network service provider. Not all networks are built equally. Some experience lower call drops than others, some have better rates for text-messages, and some offer wider coverage. Pick a network that fits your needs – if you use text-messages heavily, it wouldn't make sense to go with a network service provider that doesn't have cheap messaging plans. If you want a cell phone deal for your entire family, then consider going with a service provider that has relevant plans.