There are few believe that offline marketing is the best marketing method. They are conservatives and believe in personal contacts and a human touch in building relationships. Research has proven that advertising offline help to boost online marketing. This is according to iProspect, which states that offline marketing influences 40% of online purchasersí buying decisions. The study has interesting stats that will definitely convince you to include offline marketing in your strategy. Using Newspaper advertisement is a great and effective offline way to promote online business and to gain your consumersí attention. Donít only focus on national dailies that are expensive, you can also publish advertisements in high schools and college newspapers. This shows that we need to reevaluate our marketing strategies and put enough efforts on both online marketing and advertising offline. Another offline marketing tactic is the use of business cards. You can create your own business card that contains information about your product, location, and business address.