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Ranking system provided by Alexa the Web Information Company is know as Alexa Ranking. Its just a ranking system like Google pagerank but google provides pagerank out 10 and Alexa shows true ranking with unique number.
Alexa ranking provides two type of ranking: Global ranking and Local ranking.
Alexa is an analytics tool that gives traffic metrics to your site in the web crawlers. In this manner Alexa ranking of a site can give an insight to whether the marketing activities are working for the organization or not with regards to the development of their business on the web.
Alexa rank is a measure of website popularity. It ranks millions of websites in order of popularity, with an Alexa Rank of 1 being the most popular. Alexa rank is calculated using a proprietary methodology that combines a site's estimated traffic and visitor engagement over the past three months.
Such a nice post. Alexa Rank is a marketing tool from a third party that forecasts website traffic. For competitive analysis, Alexa Rank is also used by online companies.