Thread: I would like to optimize my website for its geographic location.

I own a Scottish Related Directory. Would you recommend I optimize it geographically using cities and towns as sub - domains or should I stick to a single location to optimize ie: Scotland / Scottish

Yes you can optimize location wise, if your directory is for any particular location, apart from this you can also participate in local forums, directories for promotion purposes.

Use Local Business.
Claim Your Google My Business Page.
Update NAP Citations on Your Website.
Add Your Business To Local Directories.
Setup Social Media Signals.