I’m not a big believer in the future. I mean, it will exist—we know that. But that’s about it.

CXO Advisory Group has analyzed the predictions of hundreds of pundits. Are the talking heads on TV right or wrong?

You know, the ones who say Ebola will end the world, or the ones who said Enron was just having accounting problems.

It turns out the pundits’ predictions are right only 47% of the time. I think they are being nice to the pundits. I would say pundits are right about 12% of the time.

But I pulled that number out of a hat, and they did a statistical study, so who knows?

I don’t like making predictions. They get in the way of my digestion. All of that future thinking clogs up the pipes.

But there’s a great way to evaluate whether a prediction is true or not. It involves a simple phrase we all know: “This time things will be different.”

We know that phrase is always wrong. We know that things stay the same.

I’ll give a great example: my 15-year-old doesn’t have email. She doesn’t really use a computer except for homework. But she does use her phone. She texts everyone.

Email has been popular for almost 20 years. But the phone has been popular for over 100 years.

Not that new things are bad. We’re not using the phone from the year 1900. We’re using a phone that is a more powerful computer than the top supercomputers from 20 years ago, and it fits into our pocket.

Two things happen:

what was popular in the past will be popular for at least as long in the future (expect at least another 100 years of teenage girls texting relationship advice to their friends); and
what was popular in the past will improve.
I have two experiences as a pundit for the future. In 2007 I said on CNBC that Facebook would one day be worth $100 billion. At the time it was worth maybe $1 billion. Everyone on the show laughed. I then invested in every Facebook services provider I could find.

And in my book, Choose Yourself!, written mostly in 2012 but out in 2013, I said that we can look forward to having a “smart toilet” that will diagnose all of our illnesses in our fecal matter and urine… a mini-lab in our bathrooms.

Anyway, recently, MIT said it’s working on just such a toilet.

Cost: $2,000, but it was going to bring the cost down to $100. Count me in.

But there are 10 trends from the past 100 years that I think are important to respect and will be important trends for the next 100 years. Knowing this can help us make money off of them.

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