The idea of Thwapr, being able to Record / Send / and Share videos with your friends and contacts via a SMS message. WOW.... other than the fact that being able to do something like this would be totally awesome.

I see Thwapr as the ultimate advertising platform for video ads, banner ads, coupons, discounts, reward programs, and impulse buying.

MMS is a system that works less then 20% of the time for videos and getting worse as new operating systems are introduced. It also generates $26B/ year in revenue worldwide.

The miami dolphins just announced their using Thwapr in their new digital media strategy to send out videos. The questions is, when will some of the other sports teams, music labels and movie and TV show production companies jump on the bandwagon.

For more information about Thwapr and the companies mobile to mobile video sharing platform, you can visit