Thread: Question

I want to open Language Translation business. I have already arranged money for the office and its furniture. But, I want to know about something related with marketing and SEO. How can I make people aware of my site. I know little about internet marketing. Also, what are the other factors are required to be considered for the business.

Open language translation business in a better way

1) Internal Organisation :
If you want to establish your own translation company, you would be well advised to find a competent partner first. Ideally, your business partner should be a person whose qualities are complementary to your own, if only because in such cases the division of tasks is usually quite obvious.
Find suitable office accommodation that includes at least two rooms: one library-style room where you can work in peace, and one nerve centre where the business is done.

2) Business Plan:
Once you have gathered all the information you need, you should draw up a Business Plan. Examples of such plans are available at your local Chamber of Commerce, or can be downloaded from the Internet.

3) High-quality Freelance Translator Network:
To obviate this problem, check your own network of colleagues or friends for highly-educated native speakers of the language concerned, ask several freelancers to submit trial translations, have them assessed and select the two or three most promising freelancers for each language combination you intend to offer.

4) Marketing:
1. Internet marketing
One effective and relatively cheap method of generating business in the short term is Search Engine Optimisation (SEO), a term that refers to a variety of techniques to help you strengthen your presence on the Internet, and to help prospective clients find you there.
2. Database marketing
This a rather more expensive client acquisition technique. Call large international corporations and government agencies likely to produce texts for translation on a regular basis, and ask for the name of the person who is responsible for translation services.